Iconic hero title

the thrill of the forbidden

Givenchy introduces its new fragrance L’Interdit.
A tribute to bold femininity.
Forbid yourself nothing. Allow no rules.

An invitation to defy convention and embrace your singularity

An object that like perfection is truly timeless and terribly modern. Strinkingly sober, with a round squareness, a soft strength. At once simple, deeply feminine and soft in its evocation, it also has the elegance of being tied up with a sharp seal that binds the contrasting black bow.

l'interdit gif

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the campaign

The film and advertisement image project a singular, cinematographic style, in line with Givenchy's own specific universe. Both the photographer and film director of L'Interdit have known how to transpose the underground yet nonetheless couture feel of the fragrance.

The shooting took place in the porte des Lilas Metro station in Paris.
In this campaign, dressed in a black Lace Givenchy Haute Couture dress, the muse is armed solely with her fragrance, for a truly liberating experience.

rooney mara
rooney mara
daring talent
daring talent
the captivating rooney mara is one of most talented actress of her generation.
the captivating Rooney Mara is
one of the most talented
actresses of her generation.

She is admired for her transformative performances and also her deep commitment to the protection of the environment and animal and human rights.

The shocking side of chic

A forbidden blend of a white flower and a dark accord

A resolutely underground flower

Discover the fragrance

A magnificient, fearless fragrance.
A new kind of feminity.

  • An elegant white floral, that’s also edgy and underground.
  • The top notes are white, a bouquet of tuberose, orange blossom and jasmine.
  • By way of contrast, they are rooted by the earthy, mysterious tones of vetiver and patchouli.
  • An intense, generous brightness with a hint of the subversive and the dark.
  • Memorable,
  • And devastatingly elegant.
    A resolutely underground floral.
    The shocking side of chic.
  • The fragrance was created by master parfumers Dominique Ropion, Anne Flipo and Fanny Bal.
    The new fearless classic by Givenchy, for a femininity that is daring and free.

An object that like perfection itself is truly timeless and terribly modern.

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Scroll down to feel the Thrill

three women
three stories

Ava watch the film
Louise watch the film
Sasha watch the film

Ava McAvoy, Louise Follain & Sasha Spilberg. Three bold women, three inspiring stories.
Like them, dare to feel the thrill of the forbidden.